Facebook Conversions API

Configuration

Add to tenant metadata tracking key:

{
  "facebook_pixel_id": "123456789012345",
  "facebook_conversions_api_access_token": "EAAx...",
  "facebook_conversions_api_test_code": "TEST_CODE_123"  // optional
}

Events Sent

Event	When
ViewContent	Reader access
CompleteRegistration	User registration
InitiateCheckout	Order creation
Purchase	Payment approval
Search	Library search

Implementation

• Integrated in AnalyticsService::track()
• Runs alongside UTM capture (same timing)
• Asynchronous job dispatch
• Null values filtered automatically